Adobe| Diwali

After years of largely product-led comms (and with Canva snapping at their heels), Adobe saw an opportunity to drive brand salience through one of the world's largest cultural celebrations, Diwali.

Working with four content creators, we invited Indians to let their creativity shine with Adobe Express, and brought our message to life through a series of branded creator posts that shared their personal stories of creative inspiration, as well as an emotive brand piece that ran across Adobe's social channels in India.

Read more about the campaign at the Adobe blog, here.

Agency: Hopeful Monsters