From the archives

Bits and pieces from when I was younger, better looking, and thought that wearing Tarocash made me look grown up.

 

Toyota | Rukus

Campaign to launch Toyota's opinion-splitting hatch.

Agency: Oddfellows


Optus | Brand Refresh

After more than a decade as the telco with the animals, Optus was in need of a refresh. 

To launch the brand's fresh new look (developed by the very clever folk at RE:), we were tasked with creating a campaign for their revamped mobile plans. 

Agency: M&C Saatchi


Masters | Get it made by Australia Day

A social-driven retail campaign that set Aussies a deadline to finally finish those abandoned DIY projects.

Agency: M&C Saatchi


Woolworths | Fresh Market Update

Before “content” was the big buzzword in advertising, we were travelling around the country, visiting farms and interviewing growers to create weekly content for Woolworths. 

In six months, we created over 120 Fresh Market Updates, which appeared on Sunrise, social, and Woolies' online hub.

Agency: M&C Saatchi


Toyota | 50th Anniversary

Campaign to celebrate Toyota's 50th anniversary in Australia.

Agency: Oddfellows


American Express | Open For Travel

Post-COVID campaign designed to give the travel industry a vital boost by reminding AMEX Card Holders of the wonders that lay waiting outside their four walls.

‘Open for Travel’ ran in Australia, Hong Kong, Japan and Singapore, and delivered over $30m in travel bookings.

Agency: CX Lavender


Pizza Hut | Eau de Pizza Hut

Campaign to promote Pizza Hut's irresistible scent 'Eau de Pizza Hut' for Valentine's Day. Yes, it was real. Yes, it smelt like pizza (freshly cooked dough, in fact).

Agency: M&C Saatchi