headspace| The Unachievys

Young people today are faced with countless unrealistic expectations that are contributing to an explosion in mental health issues.

So, to help youth mental health foundation, headspace, call bullshit on those expectations, we developed an integrated campaign built around a faux award ceremony called The Unachievys. 

Covering a range of priority audiences and services, the campaign picked apart the pressures that young people face to show that headspace have the tools and support to help young people on their mental wellbeing journey.

72% of young people took action to improve their mental health after seeing our campaign, and later in the year headspace was named the chief charity partner of Triple J's Hottest 100 countdown.

Agency: CX Lavender