Westpac | Customer Comms

In a fragmented media market, connecting with customers is harder than ever.

But working as the lead copywriter on Westpac customer comms, I built a deep library of CX work that’s gotten customers to like, click, call and act on everything from credit cards and home loans to business tech and online security.

Here's a quick selection of that work.

Agency: CX Lavender

Flex Card

Launch campaign for Westpac’s 0% interest, $0 late fee Flex Card, targeted at under 35s who were ditching traditional credit cards in favour of Buy Now Pay Later solutions.

EFTPOS Now

Business campaign for Westpac’s EFTPOS Now product that tapped into a business owner’s greatest fear, their payment tech going down.

Scam Education

Campaign designed to combat people thinking ‘it won’t happen to me’ when it comes to online scams in the wake of COVID-19, where scam losses reached an all-time high.

Other bits and pieces