CommBank| Another Way You Can

Banks love a big-budget brand ad. But with the market becoming more competitive than ever, particularly with young adults, CommBank knew they needed to shift to a more nimble approach that could hit their audiences with fresh messaging throughout the year.

So, we developed an always-on platform that shone a light on all the ways that Aussies 'Can' with CommBank, creating a cumulative impact (or 'multiplier effect') on customer consideration.

Running predominantly on social channels, the platform was also supported by OOH, radio and digital display.

Agency: GHO Sydney