Tinder| Matchmaker

Have you really used Tinder if your friends haven't jumped on your account and had a cheeky play?

Leaning into how people already use their platform, Tinder launched Tinder Matchmaker, a feature that allows you to invite friends to find matches for you.

To launch it to Australian singles, we worked with local influencers to create social content where they put the fresh feature to the test.

Tinder Matchmaker not only became one of the platform's most successful feature launches, but it also helped Tinder to reclaim their status as Australia's most influential dating platform.

Agency: Akcelo